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The Social Identity Model of Behavioural Associations (SIMBA)—a methodological and theoretical integration of both social and balanced identity theories—has previously identified associations among social identification (self-group), group norms (group-behaviour) and individual behaviour (self-behaviour). With a focus on the student identity and drinking behaviour, previous online and lab-based investigations of SIMBA have offered support for the balance-congruity principle—that the strength of any one link in a triad of associations can be predicted by the combined associative strength of the remaining two. 

However, support for balance-congruity on both implicit and explicit measures has been inconsistent across the previous tests of the SIMBA that have focused on the behaviour of alcohol consumption; one study found support on both implicit and explicit measures (https://osf.io/2rb4x/?view_only=137dfa34fd504170b3bf22b1a1e7d1a2), while another found support on only implicit measures (https://osf.io/aqygh/?view_only=4366da1f52314546a77f40de4db958d6). Recently, research has established that support for balance-congruity is dependent on a scaling assumption—that numeric zero values for predictor variables should indicate zero strength of the associations they intend to measure (Cvencek et al., 2020). Results revealed a decline in support as a function of the magnitude of zero-point displacement. The current study aims to directly test this assumption—and its relevance to self-group-behaviour triads—through comparing support for balance-congruity on explicit measures of social identity, group norms and individual behaviour that do (i.e., visual analogue scale difference-scores) and do not (i.e., traditional Likert-type scale items) possess rational zero-points. Study design is also amended to feature more appropriate explicit scale measures of each construct that may capture associations in a way that better parallels what it being measured by the implicit association task (IATs). Furthermore, in focusing on the British national identity, the study aims to demonstrate the potential for the SIMBA to generalise outside of the specific context of the student identity in relation to alcohol consumption.

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Measuring Associations using SIMBA: Alcohol and British National Identity

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Associations among the British national identity, group norms and alcohol consumption: Testing a Social Identity Model of Behavioural Associations (SIMBA)