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With a focus on the student identity and drinking behaviour, previous online and lab-based investigations of SIMBA have offered support for the balance-congruity principle\\u2014that the strength of any one link in a triad of associations can be predicted by the combined associative strength of the remaining two. \\n\\nHowever, support for balance-congruity on both implicit and explicit measures has been inconsistent across the previous tests of the SIMBA that have focused on the behaviour of alcohol consumption; one study found support on both implicit and explicit measures (https://osf.io/2rb4x/?view_only=137dfa34fd504170b3bf22b1a1e7d1a2), while another found support on only implicit measures (https://osf.io/aqygh/?view_only=4366da1f52314546a77f40de4db958d6). 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